fbpx

SEO Liverpool

Search Engine Optimisation

Need more website visitors? We're an SEO company in Liverpool and our Google-certified experts will help you rise up the Google search results so that you get more website traffic, more customers and more sales.

Get Your Free SEO Audit Now
Slow and Steady Wins the Race!

100% Legitimate long-term, dependable SEO results

As an SEO Agency in Liverpool, we know that there are many unscrupulous SEO companies out there that use dodgy quick-fix "hacks" to get seemingly impressive results very quickly using spammy and other unorthodox practices. Google isn't stupid, and these "results" can disappear as quickly as they appeared once they catch up with you.

We employ only the best recommended, tried-and-tested "white hat" Search Engine Optimisation techniques to make sure your website is at its best and your business and brand are well-represented elsewhere online. We're interested in building long-term relationships with our clients based on solid results - not a house of cards which will come tumbling down next time Google tweaks its algorithm.

Search Engine Optimization

What is SEO?

Search Engine Optimization, or SEO, is the process of engaging a specialist SEO company to ensure that your business is conveyed in the best way possible both on your website itself and elsewhere on the Internet. The goal is for your website to be considered by Google as one of the most relevant, offering the best User Experience (UX), when potential new customers search for the products and services that you offer, in your local area.

In other words, it's making your website appear higher up on Google!

Get Your Free SEO Audit Now
Liverpool SEO Company

Why should I spend money on SEO?

Are you wondering why your phone never rings? It's no good having a website that looks lovely if it doesn't show up when people search for businesses like yours. It'll be like a beautiful princess locked in a castle dungeon.

When people want to buy a product or service, what do they do? They search! This is especially true for local services; people often search for "thing they want" + "place name" - so you may well have found us by searching for SEO Company in Liverpool, for example.

Search Engine Optimization is an essential investment which pays off in the form of more new customers and sales. Skimping on your SEO would be like investing thousands to put on an elaborate show inside a theatre, but not putting a sign outside in the street or doing any promotion!

Why Choose Innobella Media as your SEO Agency in Liverpool?

Your SEO campaign will be undertaken by Paul Freeman-Powell, a Google-certified expert with over 20 years’ experience designing, building and ranking websites. He’ll meet with you first in order to gain a deep understanding of your business and industry, as well as any relevant regulatory requirements.

The first step is to get your Free SEO Site Audit. This enables us to asses where you’re currently at, what’s working and what needs work, as well as framing some realistic SEO goals for your website.

Whilst the specifics vary between SEO campaigns, the process we undertake to help your website rank more highly on Google can be broken down into the following areas:

Keyword Research & Content Update

The most important thing to consider for any new SEO campaign is identifying the keywords you want to rank for. It’s hugely important to get this step right; search is all about relevance, and you want visitors for whom it is relevant to find your website. It’s no good being #1 on Google for a search phrase that’s unrelated to what your business does!

After establishing the main keywords (and phrases) that your customers are likely to be searching for, the next step is to tweak and optimise your entire website for those keywords. Particular pages on your website will be identified for certain keywords (eg. different products and services you offer) and each page will be optimised around those keywords.

Don’t worry! We won’t stuff the keywords into every nook and cranny of your website’s pages and make it seem all bizarre and spammy; that’s called keyword stuffing, and it doesn’t work anyway – in fact, it does your website SEO more harm than good, so it’s avoided at all costs!

On-Page SEO

This is where it starts to get technical, and this stage is an on-going process which never ends; we’ll ensure that behind the scenes all the pages on your website are using the correct (and/or best) HTML tags, ensure your XML sitemaps are visible and up-to-date, optimise the images on your website (including new blog posts) so that they load fast but still look great and generally ensure that your entire website looks and functions at its best so that your website’s visitors and search engines like Google are constantly happy.

Website Speed
  • Perform audit of website speed
  • Pages should load in under 2 seconds
  • Identify & remove duplicate content
  • Should load fast on mobile, too
  • Kill redundant Plugins
Tags, Titles and Meta Tags
  • Page titles optimised
  • Page meta descriptions optimised
  • Optimal HTML markup used
  • H1, H2 heading tags
  • Bold, Italics & Bulleted lists
User Experience (UX) Audit
  • Analyse & Optimise UX
  • Audit content for driving traffic
  • Avoiding low-quality content
  • Avoiding thin content
  • Assess content freshness
Website Crawlability
  • XML Sitemaps and Robots.txt file
  • Schema.org markup
  • Internal Page Links
  • URL structure & keywords
  • Broken Links & 301 Redirects

Website Speed

75%

Security / SSL Certificate

90%

Customer Reviews

80%

Social Media Integration

65%

Safe Payment Gateways

95%

Technical Issues &
Website User Experience

Technical optimisation of your website is extremely important, and this will continue to be assessed, tweaked and improved as and when it’s necessary throughout the life of your ongoing SEO campaign.

Great User Experience means that when people click on your website in search results, they’ll stay on it for longer.  This is noticed and picked up by Google, and it can help your website climb higher in the search results. As a business, Google wants to give its customers (ie. the person searching) the best service possible, so if it sees the popularity of your website, it’s more likely to recommend it in future.

Content Marketing

A well-structured, highly-optimised blog on your website that’s full of and regularly updated with new high-quality and in-depth long-form content is one of the best ways to promote your website and your business, and it can work wonders for your SEO!

You should also look to other platforms and formats, such as video in places like YouTube, Vimeo and Facebook in order to spark the interest of potential new customers, gain and keep their attention and to help them to learn about and form a positive opinion of your brand.

We’ll work with you to produce great content that will help your website climb the ranks.

Social Media

Where are the eyes looking? On social. So, where should your brand be? You get the picture.

There’s nothing worse than a silent, out-of-date or rarely updated social media feed (people will think you’ve gone out of business!) but it can be hard finding time throughout the day to post regularly about your products, services and offers.

We’ll build a schedule and bank of posts including links to your pages, blog posts and other compelling content which will help you reach a wider audience with shareable content on social media, leading to more website visitors and more organic backlinks through the main social networks.

Local SEO

Building on the last point about Link Building, it’s essential that you have a strong, localised Google My Business listing if you provide services in a local area or you’re a business with a physical location where customers come to you.

We’ll make sure that your Google Business listing is correctly set up and verified as yours and is fully optimised for people searching in your local area.

We don’t stop there though – we’ll also do the same on Yell.com, Facebook, Yelp and any other directories that are relevant for your brand.

Google Algorithm Updates

What if you wake up one Monday morning to find that Google’s released a surprise change to its algorithm and you’re suddenly nowhere to be seen in search results, and your phone’s stopped ringing?

Well to start with, working with us that’s less likely to have such a dramatic effect on you because we use only honest, transparent and 100% legitimate “white hat” SEO techniques to help your website rank well. We don’t use cheap tricks and dodgy tactics which are at risk of being stamped out when Google gets wise.

However, changes do happen over time and certain things and industry evolutions can start to have more of an effect, so it’s important to be working with an SEO company that keeps its fingers on the pulse and will adapt and change over time to ensure that your website’s always performing at its best.

Monthly SEO Packages

Guideline packages. Prices exclude VAT.

SEO Basic

£ 449

Per Month
Great for local freelancers & sole traders.
  • Keyword Research
  • Google Analytics / Search Console setup
  • Title & Meta Description Optimisation
  • Content Optimisation / Keywords
  • Internal Link Audit & Creation
  • Social Media posts: 2 daily to 2 networks
  • Custom Social Media graphics
  • Blog post / copy writing
  • Monthly Social Media analytics via PDF
  • Posts to Google My Business
  • Monitor Keywords
  • Technical SEO enhancements
  • Landing Page Creation
  • Web Hosting
Start Now

SEO AdvancedMost Popular!

£ 749

Per Month
Great for small businesses and national freelancers/sole traders.
  • Detailed Keyword Research
  • Google Analytics / Search Console setup
  • Title & Meta Description Optimisation
  • Content Optimisation / Keywords
  • 1 blog post
  • Internal Link Audit & Creation
  • Social Media posts: 5 daily to 4 networks
  • Posts to Google My Business
  • Monthly Social Media analytics via PDF
  • Monitor up to 500 keywords
  • Technical SEO enhancements (Robots, XML, Site speed)
  • Custom Social Media graphics
  • Landing Page Creation
  • Web Hosting
Start Now

SEO Deluxe

£ 1,499

Per Month
Great for small & medium businesses that operate nationwide.
  • Detailed Keyword Research
  • Google Analytics / Search Console setup
  • Title & Meta Description Optimisation
  • Content Optimisation / Keywords
  • 2 blog posts
  • Internal Link Audit & Creation
  • Social Media posts: 10 daily to 6 networks
  • Posts to Google My Business
  • Monthly Social Media analytics via PDF
  • 5 custom Social Media graphics per month
  • Monitor up to 1,000 keywords
  • Technical SEO enhancements (Robots, XML, Site speed)
  • Landing Page Creation
  • Web Hosting
Start Now

Is there a long-term contact?

No, we don’t tie you in to any long-term commitment. We generally expect to start seeing results (which then improve even more over time) after 4 to 6 months, but if you’re not happy you can cancel at any time and you won’t be charged again.

How do Payments Work?

Monthly payments are made in advance by Direct Debit, and the billing cycle usually runs from the 1st of each month. We offer a 20% discount for annual payments.

What access do you require?

In order to plan, launch and run your SEO campaign, we need access to the following resources for your website;

  • Google Analytics
  • Google Search Console
  • Access to tweak and edit your website
  • Access to your social media accounts

The above list is not exhaustive. Don’t worry; we’ll help you get everything set up so that we have the access required.

What other related services do you offer?

As an all-round creative digital marketing agency, we offer much more than “just” SEO. We don’t just tweak and optimise websites, we design and build them from the ground up, too, as part of our web design services in Liverpool.

The speed of your website and other aspects of its hosting play a hugely important role in your SEO and it’s important to have adequate control of it, so you may want to consider switching your web hosting to us, too. (This is included in the SEO Deluxe package.)

We also offer a full range of Video Production services in Liverpool, so we can help you dominate your niche on YouTube as well as create rich video content for your website – which is great for your visitors and your SEO.

Our SEO packages include Social Media posting as standard, which is also available as a standalone service.

Read the latest industry news and our insider tips on Search Engine Optimisation (SEO) in the Innobella Media blog.

GET A FREE SEO AUDIT

Find out what's working well, what's not working and what can be improved!

We'll analyse your website and assess factors affecting SEO such as its loading speed and user experience, as well as its performance on search engines like Google - and how we can improve all these.

By proceeding, I agree to Innobella Media's Terms of Use and acknowledge that I have read the Privacy Policy. I also agree that Innobella Media may contact me by email, phone or SMS at the email address or number I provide for the purpose of providing and discussing my website SEO audit.

Ready to Get Started?

If you're ready to start getting the website traffic you deserve, why not pop in for a coffee? We offer a FREE, no-obligation 1-hour consultation where we'll discuss your SEO audit and you can ask any questions before you pay a penny.

Get in Touch