Internal training videos are a great way to ensure that consistent and accurate information and instructions on new products and procedures are given to your entire team, and are especially useful if your team is spread over multiple locations or includes remote workers.
Consumer-facing tutorial and how-to videos are a great way to demonstrate your company's products and the problems that they face, without appearing too advert-like. An instructional video works great on your company website as well as on online retailers where your products are sold, such as Amazon listings.
YouTube is the go-to place for how-to videos for many people, giving you the opportunity to dominate in your market’s niche. For example, this instructional tutorial video we produced has been viewed over 5.7 Million times on YouTube: